At Dairy Crest, we know that a healthy, vibrant countryside is as vital to rural communities and dairy farmers as it is to our future success.
Dairy Crest has a long-term relationship with The Prince’s Countryside Fund. The charity, set up by HRH The Prince of Wales in 2010, aims to protect, improve and promote the British countryside and the businesses which work within it.
Dairy Crest donated £100,000 to the Fund in 2015/16 through brand partnerships with Davidstow cheddar and Country Life butter. In the summer of 2015, before the Dairies business was sold, the milk&more milkmen and customers helped raise a further £60,000 for the Fund through an envelope drop. In April 2016, for the second year, we also co-sponsored a racing day to raise money for the Fund at Ascot. This year, the Fund has awarded more than £1.5 million in grants, in addition to £56,400 in Emergency Funding to support victims of this winter’s flooding across the North of England and Scotland.
In 2011 Dairy Crest, alongside other British dairy processors and through The Prince’s Countryside Fund, set up The Prince’s Dairy Initiative. Through a package of business advice and support it aims to improve confidence and increase efficiencies within a group of farmers identified as vulnerable and likely to cease being a dairy farmer. The Initiative has helped 291 farmers since 2012.
Dairy Crest is also a long-term supporter of ‘Open Farm Sunday’. In June 2015, 389 farms opened their gates to the public to demonstrate food production methods.
We were delighted to be Highly Commended in the Waitrose Way Awards Championing British category. This was in recognition of the development our world-leading farm standards and the work we are doing in partnership with our own nearly 400 farmers in the South West.