We are committed to creating healthy, tasty enjoyable products, making it easier for consumers to choose healthier foods.

Healthier choices

Dairy Crest is proud to make healthy and nutritious products. We continue to invest in our healthier ranges, driving sales through promotions, advertising and innovation. Market data shows that the lower fat and added value variants of our brands achieved a collective retail sales value of £80.4m in 2015/16, down -1.8% from 2014/15.

Cathedral City Mature Lighter leads the lower fat branded Cheddar market, recording a retail sales value of £32.3 million, bigger than the next three rival brands combined. We launched a new range of snacking products in April 2015 including Mature Lighter Minis which have secured strong support from customers and consumers. We also launched a Cathedral City Mature Lighter twin pack in Asda in January 2016.

Our lower fat spreads – Clover Lighter, Clover Lighter than Light, Utterly Butterly Lightly, Country life Lighter and our Clover Additions range – have a collective retail sales value of £21.4 million. We launched a new ‘No Artificial Ingredients’ recipe for standard Clover in August 2015, supported by a wide-reaching media campaign, resulting in increased sales.

Frylight, our one calorie cooking spray, enjoyed another impressive year with sales growth of 28% YoY. Today the brand has a retail sales value of £26.8 million pa and is now the biggest brand in oils, bought by a fifth of UK households.

Since January 2016 all palm oil contracted for use in production from April 2016 for our Spreads products has come from RSPO-certified sustainable sources. Having originally pledged to move to fully certified sourcing by the end of 2020, we are pleased to say that we achieved this by April 2016, more than four and a half years ahead of our original commitment.

Innovation

In December 2015 we were delighted to open our state of the art £4 million dedicated Food Innovation Centre on the Harper Adams University campus. The partnership with Harper Adams University provides a link into leading agriculture and food research and will help us to continue to develop healthy products.

Demineralised Whey & Galacto-Oligosaccharide (GOS)

We have made a significant investment at our cheese plant in Davidstow to enable us to supply high quality ingredients to infant formula manufacturers. This investment has been focused in two key areas – demineralised whey powder and creating a new plant that produces a prebiotic (galacto-oligosaccharide (GOS)). Demineralised whey is used in infant formula to provide protein and carbohydrate and is a purer, higher-value product than the sweet whey powder that we currently sell. GOS is a prebiotic which has been shown to help aid digestive health. We are investigating other potential opportunities for the use of GOS in animal feed. This exciting new area for Dairy Crest will enable us to explore delivering positive health benefits to consumers across the world.

Ethical Sourcing

Dairy Crest works with our supplier base to exceed best practice around areas including quality, traceability and product recalls. Our ethical supply policy is embedded in our standard terms and conditions with suppliers. Dairy Crest works with our farmers and our auditing partner, White Gold, to ensure animal welfare and milk quality are of the highest standards possible. This year, we introduced Davidstow Farm Standards which complement and enhance the required Red Tractor Assured Dairy scheme. The Davidstow Farm Standards ensure that all milk supplied to us meets the strict international standards for the production of infant formula. We can trace milk and raw materials from farms and suppliers through to finished product.

All of our manufacturing sites use systems and controls to ensure sure we are making safe products of the highest quality. Our quality management systems are regularly reviewed and audited by our own technical teams and third parties to ensure they comply with industry standards. Every site is accredited to the British Retail Consortium Standard by an independent auditing body.