Dairy Crest is proud to make healthy and nutritious products. We continue to invest in our healthier ranges, driving sales through promotions, advertising and innovation. Market data shows that the lower fat and added value variants of our brands achieved a collective retail sales value of £80.4m in 2015/16, down -1.8% from 2014/15.
Cathedral City Mature Lighter leads the lower fat branded Cheddar market, recording a retail sales value of £32.3 million, bigger than the next three rival brands combined. We launched a new range of snacking products in April 2015 including Mature Lighter Minis which have secured strong support from customers and consumers. We also launched a Cathedral City Mature Lighter twin pack in Asda in January 2016.
Our lower fat spreads – Clover Lighter, Clover Lighter than Light, Utterly Butterly Lightly, Country life Lighter and our Clover Additions range – have a collective retail sales value of £21.4 million. We launched a new ‘No Artificial Ingredients’ recipe for standard Clover in August 2015, supported by a wide-reaching media campaign, resulting in increased sales.
Frylight, our one calorie cooking spray, enjoyed another impressive year with sales growth of 28% YoY. Today the brand has a retail sales value of £26.8 million pa and is now the biggest brand in oils, bought by a fifth of UK households.
Since January 2016 all palm oil contracted for use in production from April 2016 for our Spreads products has come from RSPO-certified sustainable sources. Having originally pledged to move to fully certified sourcing by the end of 2020, we are pleased to say that we achieved this by April 2016, more than four and a half years ahead of our original commitment.